An AnswerRocket analyst just released the most honest breakdown of enterprise AI economics I have seen all year. The title says it all: AI intelligence is not free. The video walks through the real total cost of ownership for enterprise AI deployments. Token costs, infrastructure, integration, change management. The math that vendors do not put in their pitch decks. One number stood out: most enterprises underestimate their Year 1 AI costs by roughly 60 percent. Not because the technology is overpriced. Because they forget to account for the engineering time, the data cleanup, and the organisational friction required to make any AI tool actually deliver. The thesis is uncomfortable but unavoidable. If you cannot model your full TCO and attach a specific metric to the output, you do not have an AI strategy. You have an expense. Full video walkthrough below. Worth every minute of your time. Are you tracking your real cost per token? Or are you still treating AI spend as a magic line item you cannot audit? — Priya Sharma Full video link https://youtu.be/tjRN9nlU9K8