An Oracle executive walked onto a stage in Sofia today and told a room full of executives something most AI vendors will not say aloud: ROI does not come from buying more tools. Peter Baltadjiev, Executive and CS Board Chair at Oracle, joined Marina Tsekova on the Webit 2026 stage for a 17-minute reality check on enterprise AI — and it is exactly the kind of analysis every business leader needs right now. The thesis is brutally simple. Most enterprises are still deploying AI as a technology purchase rather than an operating model transformation. That distinction — not the choice of model or cloud provider — is what separates the 5% that see real returns from the 95% stuck in the pilot graveyard. The video covers the structural shift from hype to measurable impact: how to build a strategy that moves past proof-of-concept paralysis, what meaningful ROI metrics actually look like, and why the gap between "AI assists my team" and "AI runs the workflow" is the single biggest strategic differentiator this year. Here is what I keep coming back to after watching this. When an Oracle board chair says the average enterprise is still in Year 1 of what McKinsey calls a multi-year compounding curve, it is worth asking yourself honestly: are you building genuine capability, or just adding to your SaaS stack? Watch the full session from Webit 2026 and ask yourself the hard questions about your own AI strategy. The market will sort the real from the hype faster than you think. — Priya Sharma Full video link https://youtu.be/pMyHLeonOWg