Every week, I get asked the same question by business owners: where do I even start with AI? Alex Hormozi lays it out simply in this video — and that simplicity is exactly why most people miss it. His core message: stop using AI to do dumb things faster. Strategy first, tools second. The most practical takeaway for any business leader? Walk into a traditional business, observe for free, and come back with an AI plan that saves them at least $100,000. Performance-based, zero risk for the client, and in 2026 this approach works because most businesses still do not know what to do with AI. Here is what I want you to take from this video: 1. Start with the problem, not the tool. Identify your biggest cost centres — support, data entry, content production. 2. Measure before you automate. If you cannot quantify the baseline, you cannot prove the ROI. 3. Use AI to multiply output, not just reduce cost. Drafting, personalisation, and automation compound over time. Hormozi says AI will never be worse than it is right now. The improvement curve is that steep. The businesses that win in 2026 are the ones building their AI muscle today, even imperfectly. Watch the full breakdown and ask yourself: what is one process in my business that AI could handle better than a human? -- Priya Sharma Full video link https://youtu.be/fr78adfAnuA